The brand is positioned as an entry level designer brand that brings true design appeal to the high street. Its target customer is confident and aspires to a high level of luxury and glamour with clothes that fit and flatter the contours of her body.
Karen Millen trades from 64 standalone stores and 27 concessions in the UK and Ireland. Internationally, Karen Millen trades from 16 company owned stores and 35 franchise stores in 23 countries.