Oasis was founded in 1991 by Michael and Maurice Bennett. Oasis is now well established on the high street as an aspirational fashion brand. Targeted at the fashion aware, 18-30 year old independent woman, Oasis offers a broad spectrum of products comprising clothing and accessories, including footwear, jewellery, bags and belts.
The brand creates fashionable clothing for all end uses, from smart suiting, clothes for going out to a strong range of denim for every day. The collections are fashionable, wearable and colourful. Innovation, quality and differentiation are the key success factors for the Oasis brand. This differentiation is achieved by an in-house design team creating clothing that is unique to Oasis whilst offering an interpretation of the latest fashion.
Operating at the upper end of the middle market, Oasis differentiates itself from the mainstream high street brands by its superior quality, innovation and design, both in product, store environment, brand communication and customer service.
Oasis is well established in the UK and Ireland with 111 standalone stores and 164 concessions. Internationally, Oasis trades from 23 company owned stores, 63 franchise stores and 64 concessions in China operated through a joint venture.