Mosaic

Principles was created in 1984 to provide sophisticated, stylish clothing aimed at professional career women at affordable prices. Today Principles aim is to make sense of fashion for the ‘thirty-something’ customer by offering great product, excellent service and sincere, straightforward advice.

The Principles customer is aware of fashion trends but not necessarily led by them. She demands attention to detail, a high quality of cut and fit and the latest creative styles and fabric finishes. She is a woman with a busy life, balancing home and work, who wants to look good and who wants a wardrobe that reflects her lifestyle. It is important to her that when she does go shopping that it’s not only a thoroughly enjoyable experience but that she also finds what she is looking for.

To satisfy the customer’s needs, Principles stores create a feminine, warm and inviting environment incorporating complete fashion solutions, with beautiful fabrics and distinctive styling, excellent quality, cut and finish to inspire women of all shapes and sizes.